Image: Adam Cada / Shutterstock.com.
Alicante is kicking off 2025 with a clear goal: to become the centre of attention in the global culinary world.
As Spain’s national gastronomy capital this year, the city has planned around 50 industry-related events, aiming for an economic impact of up to €22 million. Special menus, professional gatherings, and public events are on the agenda, with hopes of even setting a new Guinness World Record.
Tourism Councillor Ana Poquet emphasized the city’s strong commitment to promoting its cuisine both nationally and internationally. Alicante will take part in food fairs across the UK, Norway, Italy, and Germany to showcase its culinary excellence.
Meanwhile, Hospitality Councillor Lidia López highlighted the crucial role of the food and hospitality sector, which accounts for roughly 35 per cent of Alicante’s employment. She believes this recognition will boost jobs, attract investment, and create new business opportunities while encouraging growth and innovation in the industry.
Solidifying Alicante as a Food Destination
Commerce and Hospitality leaders also see this as a chance to solidify Alicante’s identity as a food destination known for quality, tradition, and creativity. This designation is expected to enhance the sector, draw investors, and pave the way for new ventures.
According to event organisers, the initiative could generate between €15 million and €22 million, alongside significant media exposure that is already putting Alicante in the global spotlight.
Since Spain introduced the Gastronomy Capital title in 2012, several cities have held the honour, including Logroño, Burgos, Vitoria, and Toledo. Murcia retained the title in 2020 and 2021 due to the pandemic, followed by Sanlúcar de Barrameda (2022), Cuenca (2023), and Oviedo (2024).
Now, it’s Alicante’s turn to make its mark.
