Torremolinos ready to take Berlin by storm in bid to woo German tourists.Credit: Shutterstock, chrisdorney
Torremolinos has gone all out to grab the attention of German holidaymakers, launching a bold promotional blitz in the heart of Berlin ahead of the world-renowned ITB tourism fair, which kicks off from March 4 – 6 at the Berlin Exhibition Grounds.
With a strategic mix of high-impact advertising and digital innovation, the sunny little Costa del Sol hotspot is determined to make a lasting impression on the lucrative German travel market. The campaign, led by Torremolinos mayor Margarita del Cid alongside Tourism Councillor Marta Huete and Sports Councillor Ramón Alcaide, is set to reach more than 4.4 million people in the coming weeks.
Sun, sea and a slice of adventure
The message? Torremolinos isn’t just about sunbathing and sangria -although it does both rather well. The campaign highlights the town’s unique ability to offer visitors a seamless blend of nature and nightlife. ‘In Torremolinos, you can go hiking in the mountains in the morning, enjoy a fantastic lunch at a top-notch restaurant, and spend the afternoon unwinding on the beach – all within just a few kilometres.’
Under the slogan ‘Origen del Paraíso’ (‘Origin of Paradise’), the town is positioning itself as the ultimate getaway for German and Central European travellers looking for variety without the hassle of long journeys.
Torremolinos takes over Berlin
Torremolinos isn’t holding back when it comes to visibility in the German capital. The campaign is flooding Berlin’s metro system with promotional videos across 12 high-traffic screens, expected to notch up over 500,000 views in just a week. Meanwhile, two fully branded tour buses will roam the streets of Berlin throughout March, carrying the Torremolinos message to an estimated two million potential visitors.
Going digital: wooing German tourists online
Beyond the physical presence, Torremolinos is also playing the long game with a strong digital push. A brand-new German-language tourism website has been launched, offering everything from travel tips to detailed guides on local attractions. The campaign also includes a dedicated podcast series exploring the town’s must-see sights and hidden gems, as well as tailor-made content on outdoor adventure and sporting activities – key interests for the Central European market.
Del Cid is confident this multi-pronged approach will pay off.
With German tourists known for their love of Spanish sunshine, will this high-impact campaign turn Berliners into beachgoers? Torremolinos is certainly pulling out all the stops to make sure it does.
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