It’s the battle of the baskets – and this time, it’s personal.Credit: CeltStudio, Shutterstock.
Carrefour, Dia and Alcampo are going all-in to win your wallet – and your loyalty – with a new wave of supersized loyalty cards that don’t just give you points… So what’s the deal with these new cards popping up at your local supermarket? Let’s break it down.
Spain’s three retail titans are rolling out revamped loyalty schemes fast. But this isn’t just about a few bob off your rice pudding. These cards are high-tech, high-reward systems designed to lock you in and keep you coming back.
Carrefour
Carrefour’s ClubPass is the flashy new arrival with some juicy discounts and payment options. Spend over €90 and you can split the cost over three months – interest free. Fancy a bit of cashback while you’re at it? You can even withdraw cash at the till. It’s like your debit card and your discount card had a baby.
Dia
Dia’s digital drive takes things to your mobile. Its loyalty app now tracks your shopping habits like a hawk, spitting out hyper-personalised coupons and offers. Already boasting six million loyal users in Spain, Dia reckons it’ll reel in another million soon thanks to its “programme of alliances” – linking shoppers up with discounts on energy, insurance and entertainment.
Alcampo
Meanwhile, Alcampo’s new-look Club Alcampo launched on May 20 with some pretty big discounts that could make even a Lidl shopper blush. We’re talking up to 50% off over 500 products weekly, plus 10% off own-brand essentials. Add in their shiny new promo system, and it’s clear Alcampo isn’t here to play – it’s here to slay.
Food price inflation and data collection
As inflation bites and the cost of living continues to sting, shoppers want more. Experts say loyalty cards are a cheaper way for retailers to laser-target their marketing, while hoovering up juicy data to fine-tune their offers. The more you swipe, the more they learn about you.
Stay tuned to the Euro Weekly News for more technology news.
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