China’s fast-growing EV makers pursuing varied routes to global expansion

ELAINE KURTENBACH

Wed, Apr 23, 2025, 5:59 PM 5 min read

SHANGHAI (AP) — The world’s auto industry is getting a shake-up from Chinese automakers that are quickly expanding across the globe, offering relatively affordable electric vehicles designed to wow car buyers with sleek designs and the latest high-tech interiors.

Companies like BYD, Great Wall, Geely and Chery Automobile are reaching outward as they build the scale they need to survive cut-throat competition in their home market.

These generally are not state-run giants like SAIC, BAIC and Guangzhou Automotive. The founder of Geely started out making refrigerators.

BYD first built up its expertise in battery technology, now its biggest advantage as the world’s largest-selling EV maker. Some others are technology companies allied with automakers to offer autonomous driving.

Here are some of the key players:

Great Wall Motors

Great Wall Motors, with the Haval, Wey, Ora, Poer and Tank brands, is banking on overseas sales to keep growing after seeing its sales inside China fall by nearly 15% last year, even as the company’s net profit jumped more than 80%. The company has factories in Russia, Thailand and Brazil, where it is challenging Toyota’s popular Hilux pickup truck with its GWM Poer, a hybrid pickup of its own. Another mainstay is the Haval H6, a hybrid sports SUV.

Great Wall has smoothed its transition to overseas production by buying factories of other automakers. In Thailand, it took over a factory formerly operated by General Motors Corp. In Brazil, it purchased a former Mercedes-Benz plant.

“It is essential for volume to be big, otherwise the cost of production is too high,” Great Wall’s chairman, Wei Jianjun, said in a media huddle at the show. Wei, who also goes by the name Jack Wey, was born in Beijing but moved to nearby Hebei, home of the Great Wall. He led the company’s transition from vehicle modification to automaking, becoming China’s biggest maker of pickup trucks and a leading SUV maker. The company has a joint venture for EVs with BMW.

Chery

State-owned Chery Automobile says it was the first Chinese automaker to export overseas. It has sold more than 15 million of its Chery, Exeed, Omoda and Jetour models overseas, mostly in the developing world and emerging markets, including Turkey and Ukraine. Chery reported selling 2.6 million vehicles overseas last year and is aiming for 3 million in 2025. It’s quickly expanding overseas production, setting up factories in Russia and Spain. It is expanding rapidly in Latin America.

Chery’s tie-up with EV-maker Visionary Vehicles aimed to sell in North America but has not yet achieved that goal. The company has a 50-50 joint venture with Jaguar Land Rover, which is a subsidiary of Tata Motors of India that makes Jaguars and Land Rovers in China. It also collaborates with Huawei Technologies and e-commerce giant Alibaba.