Over the years it has become apparent that fashion often repeats itself by looking to the past and it has been suggested that there are very few really new ideas.
2025 however promises to see a brand new design in sneakers inspired by Sweden’s most popular sweet the Ahlgrens bilar car shaped treats which were first introduced to the country in 1953.
Sweden’s favourite sweets inspire limited edition sneakers which could well sell-out
Now, with the advent of Stockholm Fashion Week, a selection of oversized sneakers based on the design and colours of the sweets (pink, green and off-white) is being produced by TBWAStockholm in association with artist Bucktron and Cloeta Sweden.
Bucktron, has previously collaborated with fashion brands such as Acne Studios, Byredo, and Axel Arigato but found it particularly interesting to try to match modern fashion with Sweden’s iconic sweetie and the result appears likely to be a genuine winner.
Arguably, not only are the sweets very moreish, they represent the most successful Swedish car of all time, outselling Saab and Volvo since their creation more than 70 years ago.
These enormous sneakers are handmade and come in limited editions that are claimed to be the perfect mix of nostalgia, playfulness, and avant-garde design.
The sneakers feature the brand’s signature colours and come packaged in a special, oversized box that reimagines the classic Ahlgrens bilar candy bag.
Sweden’s favourite sweets inspire limited edition sneakers which go on sale from June 5
Ahlgrens bilar’s sneakers will launch in a limited edition on Thursday, June 5, exclusively at ahlgrensskor.se.
Organized by the Association of Swedish Fashion Brands, Stockholm Fashion Week runs for just a few days in the first week of June over a range of different venues and has proven to be a very popular and inventive showcase for both traditional and avant garde designers.
