Online travel booking. Credit: Pexels, Leeloo The First
Booking trips online has become second nature for travellers, with millions relying on digital platforms to find the best deals on flights, hotels, and holiday rentals.
As of January 2025, a few major players continue to dominate the market, attracting massive visitor numbers.
Booking.com remains number one across the globe
With approximately 560 million visits in a single month, Booking.com remains the most visited travel website in the world, according to FTN News and Similarweb. The platform’s extensive selection of accommodations, user-friendly interface, and flexible booking policies continue to make it the go-to choice for travellers. Whether booking a hotel, a private rental, or a packaged trip, Booking.com remains a dominant force in the industry.
Tripadvisor and Airbnb are also very popular worldwide
Tripadvisor, known for its trusted travel reviews and recommendations, secured second place with around 129 million visits. Travellers still rely on the site for peer-reviewed insights before booking hotels, restaurants, and experiences.
In third place, Airbnb saw around 104 million visits, demonstrating the ongoing demand for alternative accommodation options. The platform’s focus on private stays, unique lodging experiences, and extended rental options continues to resonate with modern travellers looking for more personalised getaways.
Other key players in the online travel market
Beyond the top three, several other platforms continue to attract significant traffic:
- Agoda.com – A popular choice in Asia, providing hotel deals and budget accommodations.
- Expedia.com – Still a strong competitor, offering bundled flight and hotel deals.
- Trip.com – A growing contender in the international travel market, particularly strong in Asia.
- Uber.com – The leading ground transportation platform for airport and city travel.
With millions of bookings taking place daily, these platforms continue to shape how people explore the world. Have you booked your next trip yet?
View all travel news.
