Top supplements for 2025. Credit: Bru-nO, Pixabay
Supplements are booming globally, with new trends reshaping health, beauty, and wellness routines.
From gut health to cognitive boosts, today’s trending supplements aren’t just about fixing problems – they’re about optimising daily life.
According to Glimpse data, supplement categories like organ capsules, collagen powders, and stress gummies are seeing huge growth, with some trends spiking by nearly 300 per cent over the past year. Here are the top five leading supplements…
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Organ supplements: Nutrient powerhouses
Organ supplements are exploding in popularity, tapping into the ancestral eating movement and demand for nutrient-dense foods.
As Men’s Health UK explains, organ capsules – typically made from freeze-dried liver, heart, and spleen – are packed with iron, B vitamins, CoQ10, and high-quality protein. These nutrients “play vital roles in energy production, immune health, and cardiovascular function,” says Wesley McWhorter, spokesperson for the Academy of Nutrition and Dietetics.
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Collagen supplements: Beauty from within
Collagen supplements have quickly become a daily essential for many – particularly among women managing the effects of ageing and menopause.
“Collagen is an essential structural protein that plays a pivotal role in maintaining the strength and integrity of various tissues in the body,” states Dr Giovanni Angiolini, expert in anti-ageing and functional medicine (cited by Vogue UK).
As natural collagen levels start to decline from our mid-twenties, supplements are helping to restore skin elasticity, strengthen joints, and support hair health. The experts at Vogue UK recommend choosing hydrolysed collagen, which “makes collagen molecules smaller and easier to absorb, enhancing their bioavailability and efficacy in the body.”
Products combining collagen with vitamin C and hyaluronic acid are particularly popular, as these ingredients “work in tandem with collagen to promote increased collagen production,” according to nutritionist Dr Bisma Hussain.
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Stress gummies
With stress levels soaring, especially among Gen Z and millennials, stress and mood supplements have become one of the fastest-growing categories in 2025.
As noted by Glimpse, mood-supporting gummies featuring ingredients like L-theanine and ashwagandha are in high demand, offering a ritualistic approach to daily wellness.
Instead of marketing supplements around “anxiety” or “mental health,” brands now focus on boosting “calm,” “focus,” and “clarity.” Taking a berry-flavoured gummy is marketed not just as health maintenance, but as “optimisation” for everyday life.
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Gut health supplements
Gut health is now recognised as central to overall wellbeing, and supplements have moved beyond probiotics into the area of postbiotics.
According to Glimpse, research shows that gut health isn’t just about digestion anymore; it’s closely tied to immunity, mental clarity, and even skin quality. Studies cited in the report highlight how gut microbiome balance can boost resilience against illness and improve emotional wellbeing.
Supplements featuring probiotics, prebiotics, and now postbiotics are quickly becoming part of daily self-care routines.
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Magnesium supplements: Sleep and stress support
Magnesium remains one of the most vital – yet overlooked – minerals in modern diets.
“Magnesium is needed for more than 300 different reactions in the body and is involved in everything from sleep, mood, to bone health and blood pressure, even energy production,” explains nutritionist Maz Packham (cited by The Independent).
Magnesium glycinate is recommended for those with sensitive stomachs, while taking magnesium in the evening is advised for maximum relaxation benefits, says Packham. Given modern soil depletion and food refinement, it’s no surprise that many people now rely on supplements to meet their needs.
The most popular supplements in 2025
In 2025, supplements are no longer just about filling nutritional gaps, they’re about optimising your health and wellbeing at every stage of life. From organ meat capsules to stress-reducing gummies, the emphasis is shifting towards prevention, resilience, and daily rituals that fit seamlessly into busy modern lifestyles.
If you’re exploring new supplements:
- Always choose third party-tested products
- Consult a healthcare professional before starting any new routine, especially if you’re already taking medication
- Look for products based on real scientific backing, not just social media trends.
Let us know what supplements you take and why in the comments below.
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