Aditya Raghunath
Wed, Jul 23, 2025, 12:06 PM 3 min read
In This Article:
Trump Media & Technology Group (DJT) shares surged more than 3% on Monday after the company revealed that it has accumulated $2 billion in Bitcoin (BTCUSD) and Bitcoin-related securities, representing two-thirds of its total $3 billion in liquid assets.
The cryptocurrency strategy marks a pivot for the Truth Social parent company, which has allocated an additional $300 million to an options acquisition strategy for Bitcoin-related securities. Management statements indicate that DJT plans to continue accumulating Bitcoin and may convert options to spot Bitcoin based on market conditions.
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“We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan,” CEO Devin Nunes announced, citing financial freedom and protection against institutional discrimination as key motivations. DJT also teased plans for a utility token across the Truth Social ecosystem.
DJT now functions as a Bitcoin proxy play, similar to MicroStrategy (MSTR) but with added social media exposure. The massive crypto allocation creates volatility tied to Bitcoin’s price movements, offering both substantial upside potential and downside risk.
Bulls should consider DJT’s first-mover advantage in combining social media with a crypto treasury strategy, especially given company namesake President Donald Trump’s pro-crypto stance. However, bears must weigh the risk of concentration in having two-thirds of their assets in volatile digital currencies.
With Bitcoin recently hitting new highs and Trump’s political influence benefiting crypto adoption, with the president recently signing the Genius Act into law, DJT could attract momentum traders. Conservative investors should carefully consider position sizing, given the inherent volatility of both cryptocurrency and meme stock dynamics.
Earlier this month, Trump Media & Technology announced the successful global launch of its Truth+ streaming platform, marking an expansion beyond its core Truth Social social media business.
The platform is now available worldwide across iOS, Android, web, and connected TV devices, including Apple TV (AAPL), Android TV, Amazon Fire (AMZN), and Roku (ROKU), with LG and Samsung apps pending approval.
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